EN
Reservations: (+34) 952 917 417 / WhatsApp: (+34) 673 541 715 / Contact
Reservations: (+34) 952 917 417 / WhatsApp: (+34) 673 541 715 / Contact
EN
Hotel reception +34 952 917 417
Hotel Antequera by Checkin | Antequera | Web Oficial

Book here

Book now

BOOK AT THE BEST PRICE

-
Night
Select
  • Room 1

THE ANTEQUERA GOLF GROUP BETS FOR INNOVATION IN THE TOURISM SECTOR

Grupo Antequera Golf has signed an agreement with Praim Hotels to promote its hotels and hospitality businesses by using the latest technologies in revenue management and digital marketing. The constant evolution of Tourism and the demand of travelers, increasing in quality and comparative prices, mean that companies must be up-to-date with technology and trends. Along these lines, Grupo Antequera Golf, a benchmark company in the sector in Antequera (Málaga), has made a firm commitment to innovation and the latest technologies to bring its hotels to excellence.

For this, it has signed an agreement with the company Praim Hotels, a specialist in revenue management, which will implement new optimization systems for the 4 * Hotel Antequera and the 5 * Hotel Convento La Magdalena, together with a careful Inbound Marketing strategy at the top both in average price, occupation and online reputation. To make a difference it is key to know the trends in the sector. In this sense, Grupo Antequera Golg and Praim Hotels will work on squeezing the potential of big data, technology improvements, new descriptive and predictive analysis methods, along with the possibilities of digital marketing tools, customer service and the dissemination of its hotel offer. Today, all experts agree on the importance of innovation in the sector, especially in Andalusia, where there is still a long way to go for the hospitality industry to achieve the technological and excellence level of other tourist destinations.

Thus, Grupo Antequera Golf, aware of this, is committed to cutting-edge technology and the most innovative services from Praim Hotels, with the aim of achieving these milestones and making a difference in the region. Revenue management and online marketing The pairing is clear: Revenue management combined with the marketing strategy, all of course accompanied by quality service and customer care, which is always what visitors value most and which ends up translating into greater cost effectiveness.

Thanks to cutting-edge technologies, new business niches can be detected, squeeze the possibilities of high seasons and alleviate the ravages of lows, know the prices and occupation of the competition to adapt to the offer, know the demand at all times and predictive demand to modify second-rate rates and create special packages that meet customer needs and even create those needs. All this and much more is achieved thanks to revenue management and inbound marketing, which is not only for large hotel chains, but on the contrary, they are innovative techniques that can achieve significant benefits and return on investment for small and medium-sized companies in the sector. .

Praims Hotels makes available to Grupo Antequera Golf, in its Antequera and La Magdalena hotels, a wide range of products and tools, such as price comparators (rate shoppers), market prediction tools, channel managers to simultaneously modify prices ( cannel managers), modern management systems (PMS), online reputation management tools, etc., aimed at monitoring and analyzing information and managing online reputation. With all this, the right decisions will be made at the right times to increase revenue and customer satisfaction.

High potential in its area of influence The potential of Grupo Antequera Golf in this regard is exponential, since it has two large 4 and 5 star hotels in the area, as well as an 18-hole golf course, together with 3 restaurants of great reputation, being leaders, in addition, in the organization of all kinds of events. All this, together with the experience and specialization of Praim Hotels, in the management of this type of establishments, will quickly bring this hotel group to the top of the sector.

Comments

Book here

Book now

BEST PRICE GUARANTEED

Number of Nights: X